Fernando Coloma Miró

Fernando Coloma Miró has a diverse work experience in various roles and positions. Fernando began their career as a Sales Executive in the Business Unit at Telefónica Spain in 2001. Fernando later worked as a Marketing School Intern in the Residential Business Unit, where they gained experience in market research and campaign launches.

Coloma Miró then moved on to positions of increasing responsibility at Telefónica, including Strategy and Business Development Manager, Marketing Manager in the Residential Unit, and Global Product Manager in the Digital Home Competence Center. In these roles, they focused on developing value propositions, implementing marketing strategies, and coordinating with internal teams and strategic partners. Fernando also served as the Head of Digital Home Services in the Video & Digital Home Unit, where they aligned all Telefonica vertical initiatives and defined marketing strategies for connected home services.

In 2013, Coloma Miró co-founded the travel agency Filipinas Unica. Fernando also worked as an Associate Professor at the Escuela de Organización Industrial.

Most recently, Coloma Miró has worked as a Marketing Director for Cybersecurity at Allot. In this role, they consult with Communication Service Providers to deploy Allot Secure Products, creates value propositions for cybersecurity products, and develops go-to-market strategies and commercialization channels. Fernando leads a team and engages with target clients to develop business development activities and achieve revenue goals.

Overall, Coloma Miró has a diverse range of experience in sales, marketing, and business development, with a focus on developing value propositions, implementing strategies, and achieving revenue goals.

Fernando Coloma Miró has a diverse education history. Fernando completed their Bachelor's degree in Business Administration from the Universidad Autónoma de Madrid in 1999. Fernando also obtained a Bachelor's degree in Investigation and Market Research Techniques from the same university in 2002.

In 2008, Fernando attended IE Business School and completed the Executive Negotiation Workshop as part of the International Program. The following year, in 2009, they pursued an Executive MBA from IE Business School. Fernando also attended the same school again in 2009-2010 to complete the "Innovation for executives: High impact tools" program.

In 2016, Fernando attended IESE Business School to complete the Global Management Program. Later, in 2017, they received training on Inbound Marketing from HubSpot Academy.

Fernando continued to expand their knowledge by undertaking various certifications and courses in different areas. In 2022-2023, they pursued a Master's in Cybersecurity, Big Data, and Business Intelligence from INESEM Business School. In 2019, they completed a Postgraduate program in Digital Marketing and Inbound Marketing from Inesdi Business Techschool. Additionally, they participated in a Big Data introduction program offered by Telefonica in 2017. In 2000, they completed a Projects Management course at ESIC Business & Marketing School and a Management Skills and Work Techniques Development Course at the Universidad Complutense de Madrid.

Fernando has also obtained certifications in Learning Program Management and Program Management Foundations from LinkedIn in 2021. In 2017, they received a certification in the Inbound Methodology from HubSpot Academy.

Their education journey began at El Prado School, where they completed their Elementary School education from 1982 to 1994.