Alloy
Erika Van has a diverse work experience in the field of business operations and public relations. Erika currently works at Alloy as the Director of Business Operations, a role they have held since December 2022. Prior to this, they served as the Senior Business Operations Manager at Alloy from February 2021 to December 2022. Before joining Alloy, Erika worked at Allied Integrated Marketing as a Senior Account Executive from November 2015 to July 2016. Erika also served as the PR and Social Media Manager at Marketing Inspirations from March 2014 to October 2015. In addition, Erika has held various positions at other companies such as Porter Novelli, Trevelino/Keller Communications Group, Edelman, Scene Magazine, and CoreComm PR. Throughout their career, Erika has demonstrated strong skills in building relationships with media, writing content, and strategic communication.
Erika Van attended Louisiana State University from 2007 to 2011. Erika obtained a Bachelor of Science degree in Marketing from the university. Additionally, Erika also pursued studies in Management, Sociology, and English Composition during their time at the university.
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Alloy
In 2012, Alloy was founded (then known as ARPR) by a young, tenacious woman set out to pioneer new concepts and question conventional wisdom long held by agencies. This entrepreneurial beginning permanently rooted our culture in possibility, curiosity and ideas (lots and lots of ideas). A few things haven’t changed since our beginnings. We still exist to exclusively propel B2B technology brands. We’re passionate about empathizing and collaborating with the people behind every project. And we aren’t satisfied until we’ve made meaningful and measurable impacts on our clients’ businesses. In 2022, we combined our legacy and undeniable growth with a renewed vision and rebranded to become Alloy. Thanks to recent investments and key hires, we’re now accelerating our mission to move others to reach their greater potential while always remaining curious about how to reach our own.