Alloy
Heidi Williams has over 18 years of experience in the field of design and art direction. Heidi started their career in 2005 as a web designer at IMG and worked there until 2008. Heidi then joined The Home Depot as a web designer from 2009 to 2011. After that, they worked at Launch as a senior designer for over 10 years, from 2011 to 2023. Currently, they are working as an art director at Alloy.
Heidi Williams completed their Bachelor of Science in Technology in Visual Communication Technology at Bowling Green State University from 1999 to 2003.
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Alloy
In 2012, Alloy was founded (then known as ARPR) by a young, tenacious woman set out to pioneer new concepts and question conventional wisdom long held by agencies. This entrepreneurial beginning permanently rooted our culture in possibility, curiosity and ideas (lots and lots of ideas). A few things haven’t changed since our beginnings. We still exist to exclusively propel B2B technology brands. We’re passionate about empathizing and collaborating with the people behind every project. And we aren’t satisfied until we’ve made meaningful and measurable impacts on our clients’ businesses. In 2022, we combined our legacy and undeniable growth with a renewed vision and rebranded to become Alloy. Thanks to recent investments and key hires, we’re now accelerating our mission to move others to reach their greater potential while always remaining curious about how to reach our own.