Geerten van Hooff

Geerten van Hooff is an experienced IT and digital leader, currently serving as the Head of IT & Digital at ALLSAFE Group since January 2024. Previously, Geerten held the position of Program Manager for CRM Transformation at both Odido Nederland and T-Mobile Nederland, along with roles as Senior Product Owner and Chapter Lead for B2B Product Owners. Geerten has also contributed to the media landscape as a weekly guest speaker at BNR Nieuwsradio, promoting innovations in web and mobile technology. As the founder of Vinepro.nl, Geerten developed software solutions for wineries and co-founded TaF Media, specializing in mobile applications and web development. Educationally, Geerten holds a Master's degree in Marketing and Information Technology and a Doctorate in Business Administration from the University of Groningen.