Gina Heindl

Gina Heindl is a seasoned marketing professional with extensive experience in digital marketing and optimization. Currently serving as a Testing & Optimization Digital Associate Marketing Manager at Allstate since January 2007, Gina leads analytics for optimization efforts and develops key performance indicators to measure success in enhancing the customer experience across digital properties. Prior roles at Allstate include Digital Associate Marketing Manager and Senior Marketing Analyst, where Gina focused on multi-variate testing strategies, personalization, and planning digital marketing initiatives. Previous experience includes positions as Product Manager at The Bradford Group, Business Analyst at Experian Consumer Services, and Lead Acquisition Analyst at Crate & Barrel, where Gina honed skills in campaign management, database solutions, and customer segmentation. Gina holds a BA in Business from the University of Wisconsin-Madison.