Bastien Roche

Bastien ROCHE currently serves as the Market Director BIKE at Alltricks.com since November 2015, overseeing a team of 10 and managing a portfolio of 700 brands, achieving an annual revenue of €95 million. Responsibilities include the implementation of commercial strategy, performance tracking through KPIs, and development of private brands. Previous roles at Alltricks.com include Market Manager VTT - Senior Buyer and Category Manager VTT, focusing on supplier negotiation, product assortment selection, and stock management. Bastien ROCHE started the career as Assistant Purchaser at SNCF and has experience in customer relations at Groupe Crédit du Nord. Educational qualifications include a Master’s in Management of Purchasing Functions and a Bachelor’s in Activity Management from Grenoble Ecole de Management, as well as a BTS in Customer Relationship Negotiation.