Evan Laya

Evan Laya has a diverse work experience spanning over 16 years. Evan is currently a Senior Director of Product at Allwyn North America, where they oversee the Illinois Lottery Instant Games category, managing all aspects including product design, marketing strategy, budget management, and planning. Evan has successfully implemented a Covid-19 response plan and re-examined consumer research methodology, resulting in significant revenue growth. Previously, Evan worked at Dole Packaged Foods, LLC as a Senior Associate Business Manager, and at FedEx as a Global Marketing - Regional Market Development MBA Intern. Evan also has experience in the sports and field marketing industry, having worked at Paragon Marketing Group as an Account Coordinator/Executive and Project Manager. Evan began their career at Green Door Design + Development, LLC as a Project Manager.

Evan Laya holds a Master of Business Administration degree in Marketing and Strategy from Vanderbilt University - Owen Graduate School of Management. Evan also has a Bachelor's degree in English/Philosophy from Lafayette College.