Kevin McCarthy

Kevin McCarthy is currently a Digital Marketing Optimization Senior Analyst at Ally, where they analyze and test the performance of digital marketing assets using Python and SQL. Prior to this role, they gained extensive experience in various capacities, including a Business Support Lead II at Bank of America, where they designed and automated reporting processes. Kevin also served as a Secondary Marketing Analyst at Cardinal Financial Company, where they maintained dynamic pricing for loan programs and automated reporting to improve efficiency. Their earlier roles included positions as an E-Commerce Manager and Database Administrator, where they utilized data analysis and programming to enhance business operations. Kevin holds a Bachelor’s Degree in Marketing from Clemson University, graduating with a 3.76 GPA.