Kristen A. is a seasoned digital strategist currently serving as a Senior Manager in Direct to Consumer at Ally Financial Inc., where they lead initiatives that enhance customer engagement and drive business growth. With prior experience as a Technology Manager at FordDirect, Kristen has successfully optimized digital experiences by implementing innovative solutions and improving operational processes. Their career also includes significant roles at Covisint and Compuware, where they managed complex projects and developed technical marketing strategies that resulted in increased revenue. Kristen is pursuing a Bachelor of Arts with a concentration in Business and Art at Western Michigan University and holds a Six Sigma Green Belt certification from Villanova University.
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