Michelle Alfano is a Sr. Director of Digital Marketing at Ally, where they develop strategies across various digital marketing channels to drive customer acquisition and optimize performance. Previously, they served as the Director of Audience Strategy & Activation at Ally and held roles as Director of Media Services at New Engen, Inc. and Senior Manager at Nordstrom. Michelle started their career as an Engineering Intern at Neuro Kinetics, Inc. and later worked at Merkle | RKG in several positions related to paid search and display marketing. Currently, they are pursuing a BS in Mechanical Engineering with an Engineering Business Minor at the University of Virginia.
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