Matt Cabrera

Matthew Cabrera is a seasoned professional in digital marketing and strategy with a strong background in eCommerce and analytics. Currently serving as the Sr. Director, Digital Marketing Strategy at Frida since March 2024, Cabrera previously held key roles at L'Oréal from October 2020 to March 2024, where responsibilities included supporting organizational redesign and digital platform acceleration. An MBA graduate from MIT Sloan School of Management, Cabrera also has extensive experience from positions at Restaurant Brands International, Burger King Corporation, and various baseball operations roles with teams such as the Miami Marlins, Chicago Cubs, and New York Mets. Cabrera's analytical skills and strategic insights have driven significant improvements in marketing performance and operational efficiency across multiple sectors.