Erin O'Dell

Senior Director, Audience & Client Marketing at ALM

Erin O'Dell has extensive experience in marketing and audience development. From 2007 to 2008, they worked as an Ad Traffic Coordinator at WiesnerMedia. Erin then joined ALM Media, LLC. in 2008, where they held various roles including Marketing Coordinator, Senior Marketing Coordinator, and Email Marketing Specialist. From 2010 to 2015, they served as the Audience Marketing Manager, responsible for online audience development and supporting editorial staff. In 2015, Erin became a Senior Client Marketing Manager at ALM Media, leading a team in managing marketing campaigns for B2B advertising clients. Erin later transitioned to the role of Director of Client Marketing and subsequently became the Director of Insurance Audience Marketing. As of January 2022, they hold the position of Senior Director of Audience & Client Marketing.

Erin O'Dell received a Bachelor of Science degree in Business Administration with a concentration in Marketing from Trinity University in 2007. Prior to that, they attended Lakewood Senior High School from 1999 to 2003. Erin also holds several certifications, including online marketing certifications in PR, SEO, and social media obtained in 2012, as well as various leadership and communication certifications obtained from LinkedIn, with the most recent being in 2023.

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