Erika Peitersen is an experienced Associate Art Director currently at Alma, where contributions have been made to creative marketing initiatives for brands such as Gatorade and McDonald's. Prior experience includes roles as an Art Direction Intern at DDB Spain and Sony Music Entertainment, collaborating on marketing strategies for Telepizza and artists including Harry Styles. Additional internships at Havas Media Miami and Haneke Design focused on content development, social media management, and creative ideation. Erika's earlier role as Social Media Manager and Digital Coordinator for the Flex Seal Family of Products involved coordinating social media strategies and email marketing. Erika founded The Spartan Agency at the University of Tampa, leading creative direction and digital advertising initiatives. Educational accomplishments include a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from the University of Tampa and further studies at the Miami Ad School and Universitat Autònoma de Barcelona.