Rafael Guimarães is a Gerente de Estratégia at AlmapBBDO, focusing on the Grupo Heineken's brands, including Amstel and FYS. With two years at AlmapBBDO, Rafael has led award-winning campaigns recognized for their innovation and effectiveness. Previously, they held various roles in content creation and digital strategy, including as Chief Creative Officer at SportBucks and CEO of Pulp Feek. Rafael earned a degree in Comunicação e Jornalismo from Universidade Estadual Paulista Júlio de Mesquita Filho and completed a Digital Marketing Expert program at Mirago Marketing Digital.
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