Hosam holds over 20 years of rich professional industry experience with government entities and national and multinational conglomerates. He is currently a board member at the Saudi Coffee Company (PIF Subsidiary), The Madinah Heritage Company (PIF Subsidiary) and Nana the largest grocery app in the Kingdom.
As an Executive Advisor to The Royal Commission for Riyadh City, Hosam has played a key role in the development of the Riyadh City Brand and Marketing Strategy, leading a multi government entity program to attract regional headquarters of multinational companies to Riyadh, established the city marketing and investment promotion function covering the investment support office, the city marketing department, marketing operations, diversity equity & inclusion, city diplomacy and city excellence.
Prior to that Hosam was the CCO/CMO of Panda Retail Company, the largest grocery retailer in the Middle East & Africa. In this venture Hosam was accountable for category management, merchandise planning, strategic buying, and marketing. As the CEO of Whites (fast-growing lifestyle retailer), Hosam developed a five-year strategy which restructured the companies end to end operations. Whilst taking the role of CMO of Nahdi Medical Company (largest pharmacy chain in MENA), Hosam redefined the company’s brand and created an entirely new marketing function for the chain, launched its award-winning loyalty program (Nuhdeek) and its private label range which also led to Hosam winning the Middle East ‘Retail Professional of the Year’ award in 2015 by the ICSE. In addition, Hosam has experience with Procter & Gamble and managed several mega brands across the GCC such as Bonux, Downy, Fairy and Pantene.
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