Almedalsveckan
Mr. Stefan Permander is an accomplished marketing and PR professional with extensive experience spanning over three decades. As the Owner and Founder of Projektbolaget konsulter since October 1992, Mr. Permander specializes in marketing, public relations, sales, retail, events, corporate social responsibility, and personal branding, holding several world records in marketing and multiple awards, including Guldägg and Cannes Lion recognition. Additionally, Mr. Permander has served as a marketing and PR coach at Almedalsveckan for 28 years, providing expertise to various organizations. Previous roles include Senior Marketing Advisor at Poolia Interim Management, PR & Brand Director at 20NINE, and Marketing & PR Manager at Learnox, among others. Mr. Permander began their career in sales management positions, establishing a solid foundation in the field. Education includes studies at Hvitfeldska, Hovåsskolan, and I15.
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Almedalsveckan
Almedalsveckan is a democratic meeting place that everyone can join and co-create. The atmosphere is informal and relaxed, creating the feeling that everyone who matters is there. Meetings can lead to unexpected effects. Admission is free. It has become a phenomenon among political festivals and multiple countries have created similar venues throughout the years. Purpose and vision Almedalsveckan is Sweden’s, perhaps even the world's, largest open political venue. Through democracy and openness, the week aims to give everyone who wants to debate social issues the opportunity to participate. Target groups The festival’s target group is people interested in social issues. The visitors are politicians, organisers, professional visitors and ordinary participants. Involvement of political parties The parliamentary parties are the main focus and the eight parliamentary political parties have Almedalen, the central Park in Visby, at their disposal for their day. Programme Anyone can apply to organise an event at the festival as long as they adhere to criteria set by the main organisers of Almedalsveckan. Location and length The festival is located in Visby and takes place in the end of June. It lasts in 4 days and the parliamentary parties share days. Visby is located 60 km and a boat-trip from Stockholm. Number of participants and events The festival’s own estimate of participants is approximately 30.000 unique visitors and 1.200 unique organisers. It is the official events, which are open to everyone, that are presented in the festival programme. Founder and year of establishment It started in 1968 when Olof Palme, minister of education at the time, spoke from the back of a lorry at Kruttornet in Visby. Gradually it became a tradition and since 1991 all the parties in the goverment have attended. Organisational structure Almedalsveckan is a result of cooperation between the main organisers, the host and other co-organisers.