Carolina Espejo Tapasco

Carolina Espejo Tapasco has a diverse work experience in marketing and communications. Carolina currently works as a Digital Marketing Specialist at ALOHAS, where they focus on strategy development for acquiring new users through paid campaigns, conducting tests to improve acquisition channels, and managing the budget. Previously, they worked as a Marketing and Communication Consultant at Gericó Associates, specializing in SEO and SEM. Their responsibilities included website development, SEO auditing and optimization, managing SEM/PPC campaigns on various platforms, and handling social media and digital media management. Furthermore, they have experience in digital communication and web communication as a Coordinator and Professional in Communications at Universidad de La Sabana. Additionally, they worked as a Community Manager at Liceo Boston, a Corporate Communications Intern at ABB, and a Communications and Image Intern at Banco de Alimentos de Bogotá, where they helped with brand building, content creation, and e-marketing proposals.

Carolina Espejo Tapasco completed their education as follows:

- From 2018 to 2019, they attended ESIC Business & Marketing School, where they pursued a Master's degree in Fashion & Luxury Marketing.

- Between 2010 and 2014, they studied at Universidad de La Sabana, earning a degree in Social Communication and Journalism.

- In 2013, they undertook a diploma program in Strategic Communication and Marketing Management at Universidad de La Sabana.

In addition to their formal education, Carolina has obtained various certifications, including:

- In January 2022, they received certifications in Google Analytics 4, Google Data Studio, and Growth Marketing Specialist from CXL.

- In March 2021, they completed the Introduction to Web Development courses (HTML and CSS) from Google Actíva.

- In June 2019, they obtained the Google Analytics for Beginners certification from Google.

- In July 2020, they received the Google Ads Search Campaigns certification from Google.

- In April 2015, they obtained the Google Adwords certification from Google.