Bianca Shen

Bianca Shen is an accomplished executive with extensive experience in marketing and business development across various industries. Currently serving as Commercial Director for Havaianas EAA at Alpargatas S.A., Bianca oversees direct-to-consumer stores in Europe, Asia, and Africa. With a strong background in digital growth and strategy, Bianca has held multiple leadership roles at Restaurant Brands Iberia, including Chief Business Development Officer and CMO for brands such as Burger King, Tim Hortons, and Popeyes. Prior to this, Bianca was Vice President & General Manager at Burger King Corporation, leading marketing efforts across EMEA. Early career contributions at Unilever and Anheuser-Busch InBev involved brand management and innovation development. Bianca holds an MBA in Marketing and multiple executive education credentials in customer loyalty and digital business.