Mariana Rhormens

Mariana Rhormens has extensive experience in marketing, currently serving as Diretora de Marketing at Alpargatas S.A. since May 2013, where responsibilities include overseeing all marketing activities for Havaianas in Brazil, including communication, events, public relations, and product P&L management. Previously held positions include Head de Marketing for Havaianas Brasil and Dupé, and Senior Marketing Manager for global accessories and closed footwear lines. Prior experience includes Senior Marketing Manager for the Brastemp brand at Whirlpool, focusing on branding strategy and communication, and a product management role in refrigeration. Mariana's educational background includes an MBA from Fundação Getúlio Vargas and specialization in Branding from HSM - TROIANO, complemented by training in retail for low-income segments and Yellow Belt certification.