Patricia Groszmann

Patricia Groszmann is an experienced Global Product Marketing Manager at Alpargatas S.A., specializing in various categories including Men's, Kids & Baby, and Licenses since January 2020. Key achievements include leading portfolio reviews, developing comprehensive product lifecycle strategies, and successfully implementing international growth initiatives. With a background in human resources from Luxottica, Patricia managed employee lifecycle processes and internal communications, enhancing organizational engagement. An MBA graduate from Pontifícia Universidade Católica do Rio Grande do Sul and a Bachelor's in Psychology from USP, Patricia combines a strong foundation in psychology with extensive marketing expertise to drive strategic growth and brand evolution.