Renata Caon Froeder

Renata Caon Froeder serves as the E-commerce & Omnichannel Senior Manager at Alpargatas S.A. since December 2021, managing Havaianas Brasil's e-commerce strategy across various functions including marketing, operations, and customer service to enhance digital channel performance and optimize campaign results. Previous roles include Digital & Ecommerce Coordinator at Samsonite Brasil, overseeing online sales performance, and E-commerce Coordinator at Arezzo&Co for the Anacapri brand, where annual revenue growth reached 30%. With a background in e-commerce analytics and marketing, Renata has demonstrated expertise in strategic planning, product management, and customer experience improvement across multiple organizations since starting her career in 2008. Educational credentials include a Bachelor's in Administration with a Marketing emphasis from ESPM and a GBA in Leadership and People Management from Escola Conquer.