Selina Arch

Selina Arch currently serves as a Product Marketing Manager at Ross Video, focusing on production workflows and switchers. Key responsibilities include managing go-to-market plans for major product launches and developing ongoing marketing strategies to enhance customer acquisition and retention. As a Marketing Consultant and Mentor at Alleviate Marketing Solutions, Selina guides various businesses in crafting tailored marketing strategies. Previously, Selina held multiple roles at Omnisend, including Senior Product Marketing Manager, and has a rich background as Marketing Executive at BBC Monitoring, PA and Office Manager at Basingstoke and North Hampshire NHS Foundation Trust, and Business, Marketing and Communications Manager at Thameside Hotel. Selina holds a Master's in Digital Marketing from The Manchester Metropolitan University and various other qualifications in leadership and marketing.