Sofia (Sam) R. Laddaji is an accomplished Global Partnerships Manager at Cirque du Soleil Entertainment Group, overseeing global sponsorships and brand activations for notable brands such as Mastercard and Air Canada since March 2023. With a diverse background in international experiential marketing, Sofia has successfully managed partnerships and events for various sectors including finance, IT, and automotive. Previous roles include Partnerships Director at Collinson for the Asia Pacific region and Director of Luxury Lifestyle Brands Partnerships for the Singapore Yacht Show. Educational credentials include a Bachelor of Science in Logistics and Supply Chain Management from KEDGE Business School and a Bachelor's Degree in International Trade from Groupe Ecole Pratique.
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