Heiko Eberhardt is a seasoned marketing professional with extensive experience in the sports and consumer products sectors. Currently serving as Head of Marketing at AlphaTauri since June 2020, Eberhardt's previous roles include Senior Commercial Strategist at the same company, Commercial Manager for Global Consumer Products at Red Bull, and Rights Activation at the International Olympic Committee. Eberhardt also held key positions at IIC-INTERSPORT International Corporation GmbH, managing international marketing campaigns and event retail operations. A graduate with an MBA in International Business from Lynn University and a Master's in Sports Management and Economics from Deutsche Sporthochschule Köln, Eberhardt has a strong foundation in sports marketing, commercial strategy, and event management.
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