Christian Gründig

Head of Growth Marketing/CRM at alphin

Christian Gründig has over 19 years of experience in the field of CRM and marketing. Christian is currently working as the Head of Growth Marketing/CRM at alphin GmbH since October 2022. Prior to that, they founded Consumer.love in 2018 and served as the Interim CRM Director. Christian also worked as the Senior Manager of Marketing Growth & CRM D-A-CH at Voi Technology from February 2021 to October 2022. Christian has held various interim roles in CRM and customer engagement, including Head of CRM Interim at Hess Natur-Textilien GmbH, Head of CRM Interim at Omio, and Head of Customer Engagement Interim at TOM TAILOR GROUP. Christian also served as the Director of Customer Content and a member of the Management Board at Solveta GmbH from January 2015 to November 2018. Before that, Christian worked as the Director of Customer Value Management and CRM at Xing from April 2011 to December 2014. Prior to their roles in interim management, they worked as a Strategic Advisor CRM at selbständig and as the Director of CRM Consulting at Grey Group.

Christian Gründig graduated from the University of Hamburg, where they studied Betriebswirtschaftslehre, earning a Diplomkaufmann degree. Christian obtained additional certifications in Salesforce Marketingcloud & Journeybuilder from the Fast Lane Institute for Knowledge Transfer GmbH in December 2019, Google Analytics from PC-COLLEGE Training GmbH in September 2019, and Scrum Master Training from Agile Heroes GmbH in September 2019.

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