Rafa Jimenez

Rafa Jimenez is a seasoned technology and business innovation expert, currently serving as the VP of Digital Innovation at ELCA Group and SECUTIX since March 2022, focusing on the implementation of emerging technologies across various sectors, including digital assets and AI tools. With a robust background as the Founder and Director of BajaSwiss Consulting and a leadership role in multiple fintech initiatives, including AhorroLibre and Alpian, Jimenez has consistently driven innovation in digital finance and consulting. Previous experience includes significant roles at McKinsey & Company and hands-on engineering experience at Rain Bird, showcasing a diverse skill set that blends strategic consulting with practical technology implementation. Educational credentials include an MBA from the University of Geneva and a BSc in Electrical Engineering from the Universidad Autónoma de Guadalajara.