Serena Chiarle

Serena Chiarle is an accomplished IT Product Manager specializing in Revenue Applications at Alpitour, with a career spanning over a decade in business intelligence and data analytics. Since April 2015, Serena has managed IT applications for the Revenue Management teams, including a machine learning-driven Dynamic Pricing Toolkit. The leadership role includes overseeing a team of approximately 15 developers and testers using the Scrum framework while actively engaging with business users for continuous feedback. Previous positions include Revenue & Digital Intelligence Manager and Revenue Intelligence Specialist at Alpitour, contributing to the development of dynamic pricing algorithms and implementing pricing recommendation systems. Prior experience includes roles as a BI Specialist across multiple companies, including Seat Pagine Gialle and CSI Piemonte, where expertise in data warehousing, analytics, and customer segmentation was honed. Serena holds a Laurea Specialistica in Comunicazione nella Società dell'Informazione from Università degli Studi di Torino.