Paula López González

Paula L. is a seasoned professional in creative services with extensive experience in advertising and brand development. Currently serving as Principal at Lanwell LLC since January 2011, Paula specializes in on-demand creative services for global and national brands, collaborating directly with client in-house marketing teams to craft strategically-driven campaign concepts. Previously, as a Creative Services Specialist at plworx from 2003 to 2011, Paula provided personalized creative services to various advertising agencies and marketing managers, focusing on concept-level advertising campaign development. Between 1999 and 2003, Paula held the position of Vice President at Conwell & Laniado, Inc., where entrepreneurial efforts led to the development and launch of a consumer beverage brand. Earlier, Paula was a Co-Creative Director at TBWA\Chiat\Day from 1996 to 1999, contributing to global and national brand promotions. Paula holds a Bachelor of Fine Arts in Advertising, Photography, Film Making, Fine Arts, and Design from the Maryland Institute College of Art.