Seth Gregory

Seth Gregory is a Category Manager for Technical Equipment at Al's Sporting Goods, overseeing the strategic vision and execution for camp and climb categories across nine retail locations and e-commerce since July 2021. In this role, Seth leads a team of buyers, manages vendor relationships, and forecasts budgets while ensuring alignment with marketing and cross-functional goals. Prior experience includes roles as a Footwear Category Buyer, responsible for seasonal planning and product selection, and as a Retail Sales Specialist, which provided valuable insights into customer behavior and product performance. Prior to Al's Sporting Goods, Seth served as a Specialty Contractor Team Lead at Dynamic Install, LLC, where leadership and efficiency maximization were key. Seth holds a Bachelor's degree in Business Management from Brigham Young University - Idaho.