Ahmed Yassin

Ahmed Yassin has extensive experience in product and vendor management, currently serving as the Product/Vendor Business Manager for the Samsung Business Unit at AL SAFY GROUP since April 2019. Prior roles include OR Country Retail Manager and GTM Product Manager at Lava International Africa, as well as various product management positions at Lenovo, Victory Link, and Microsoft, demonstrating a strong expertise in product portfolio management and new product launches. Ahmed also held the position of Country Training Manager at Nokia, focusing on developing training programs for sales teams. Beginning a career in retail with RadioShack, Ahmed Yassin holds a Bachelor's Degree in Business Administration from the Faculty of Commerce, acquired between 1999 and 2002.