Helene Hertzfeld-Soul

Helene Hertzfeld-Soul serves as the Managing Director for Starbucks France Benelux at Alsea since September 2024, having previously held the position of Marketing Director in the same company. Prior to Alsea, Helene was the Marketing Director at Deliveroo from 2022 to 2024 and the CMO & Transformation Director at Beauvallet LJC from 2020 to 2022. Helene's role at COURTEPAILLE from 2018 to 2020 included responsibilities as CMO & Supply Chain, Quality, Food Safety, and R&D Director for a 300-restaurant chain. Earlier experience encompasses a Vice President position at General Mills/Yoplait, overseeing the Yogurt Franchise Business across over 25 countries, and CMO roles at Yum! Brands and Strivectin. Helene has also held senior marketing positions at Godiva Chocolatier, Remy Cointreau USA, and Colgate-Palmolive. Academic credentials include an MBA in Global Marketing from ESCP Business School, attendance at Babson College, and a DEUG in Applied Mathematics from Université Paris Dauphine - PSL.