Alshaya Group
Amit Kumar is an experienced professional in Digital and Marketing Analytics, currently serving as the Head of Retail Media & Marketing Analytics at Alshaya Group since July 2019. Previously, Amit held the position of Digital Analytics Manager at Mindshare MENA from September 2015 to June 2019, where significant contributions included leading analytics for major clients like Pizza Hut and HSBC, as well as implementing a Multi-touch attribution solution for HSBC retail banking. Earlier in the career at iQuanti, Inc. from May 2014 to August 2015, Amit focused on web analytics, specifically for the AMEX Credit Card US website, enhancing user journeys and website conversion rates. Amit holds a B.Tech degree in Computer Science from Guru Jambheshwar University of Science & Technology, obtained in 2013.
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