Bex Widdicombe

Bex Widdicombe is an experienced marketing professional currently serving as the Loyalty Lead for H&M at Alshaya Group since October 2022, after previously holding the role of Marketing Executive for H&M. Bex has contributed to UN Women UK as a delegate to the Commission on the Status of Women and has gained marketing expertise at Cancer Research UK as a Marketing Planning Executive. Bex's background includes roles as a Performance Marketing Associate at the London Women's Clinic, Business Development Associate at Mars, and various positions at KIND, including Divisional Administrator and Field Sales Executive, where responsibilities involved opening new accounts and maintaining dealer relationships. Additional experience includes a Sales Representative role at HelloFresh and time as an artist with Universal Music Group and Decca Records. Bex holds a degree in Music from King's College London and the Royal Academy of Music.