Alshaya Group
Bex Widdicombe is an experienced marketing professional currently serving as the Loyalty Lead for H&M at Alshaya Group since October 2022, after previously holding the role of Marketing Executive for H&M. Bex has contributed to UN Women UK as a delegate to the Commission on the Status of Women and has gained marketing expertise at Cancer Research UK as a Marketing Planning Executive. Bex's background includes roles as a Performance Marketing Associate at the London Women's Clinic, Business Development Associate at Mars, and various positions at KIND, including Divisional Administrator and Field Sales Executive, where responsibilities involved opening new accounts and maintaining dealer relationships. Additional experience includes a Sales Representative role at HelloFresh and time as an artist with Universal Music Group and Decca Records. Bex holds a degree in Music from King's College London and the Royal Academy of Music.
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Alshaya Group
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Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.