Alshaya Group
Francois Orhan is an accomplished professional with extensive experience in digital marketing, customer relationship management, and data analytics. Currently serving as the Group Digital, Loyalty, CRM, Payments, Data and Analytics director at Alshaya Group since April 2020, Francois has successfully launched and manages the AURA loyalty scheme across 70 brands. Prior to this role, Francois held positions including Global Director of CRM and Customer Strategy at GVC Group, where responsibilities included coordinating CRM strategies and managing customer relationships across multiple brands. At HSBC, as Global Head of Marketing, CRM and Data/Analytics transformation, significant achievements involved overseeing a $140M budget and implementing advanced CRM capabilities that delivered a 10% annual growth in value. Earlier experience at Shell included roles such as Global Head of CRM, where customer-centric strategies were developed to enhance customer value and loyalty programs. Francois's educational background includes a Master’s degree in Business and Marketing from MBS School of Business.
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Alshaya Group
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Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.