Alshaya Group
Safwat Kamal is an experienced Digital Design Manager specializing in UI/UX and graphics, currently leading digital product design at M. H. Alshaya Co. since June 2019. Kamal has a proven track record in developing comprehensive design systems and user-centered designs across multiple platforms, having held key design roles at stc and Al-Futtaim, where responsibilities included setting UI/UX guidelines and collaborating with cross-functional teams. Previous positions include Senior Digital Designer at M. H. Alshaya Co. and various design roles at Design Box Kuwait, Think Advertising, Hive, and LINKdotNET. Educational qualifications include a User Experience Nanodegree from Udacity and a Certified Scrum Master credential, among others, bolstering expertise in marketing, e-commerce, and responsive web design.
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Alshaya Group
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Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.