Matt Liddle is an experienced leader in the outdoor and experiential sectors, currently serving as the Director of Physical Experience at ALSO since September 2025, overseeing field teams across various retail environments. Prior to this role, Liddle was the General Manager for Passenger's North American branch from April 2024 to May 2025, where responsibilities included developing the US marketplace strategy and enhancing customer experience. As Chief Futures Officer at Snow Peak USA, Inc. from November 2018 to November 2023, Liddle integrated core product lines with innovative experience offerings and spearheaded the development of Snow Peak Campfield. Additionally, Liddle's tenure as Chief Operating Officer at Snow Peak involved significant growth in North American operations. Liddle's earlier experience includes positions at REI, Mount St. Mary's University, and Pressley Ridge, showcasing a strong background in outdoor education and youth development. Educational qualifications include a Master of Science in Outdoor Education from the University of New Hampshire and a Bachelor of Arts in Anthropology and Chinese Language and Literature from the University of Pittsburgh.
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