Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation.

Retail

REI's headquarters in Seattle, WA, United States

Mary Laughton

Jennifer Kobus

Krista Kondravy

Julie Lochner

Ken Voeller

Ruchi Christensen

Emma Minto

Kristin Shane

Shannon Damen

Clay Walton-House

Anonymous

Abigail Jacobs

Apple Musni

Minnie Alexander

Vivienne Long

Edward Philip

Karen Glover

Sharon Philpott

Chris Carr

Lisa Bougie

John Vandemore

Eric Sprunk

Patricia Lopez

Doug Mack

The Sales and Customer Service team at REI is dedicated to enhancing the customer experience by providing expert guidance on outdoor gear and apparel, while driving sales through personalized service. Team members engage with customers to understand their needs, offer tailored product recommendations, and ensure a seamless purchasing process. They also handle inquiries and provide support to ensure customer satisfaction, fostering a community of outdoor enthusiasts.

Sales and Customer Service

The Leadership Team at REI is responsible for setting the strategic direction and vision of the company, ensuring alignment across various functions such as customer experience, supply chain, and merchandising. They drive operational excellence and innovation while fostering a strong company culture that emphasizes sustainability and community engagement. This team collaborates to enhance the overall retail experience and support REI's mission of inspiring and enabling outdoor adventures for all.

Leadership Team

The Information Technology and Cybersecurity team at REI is responsible for developing and maintaining robust technology infrastructures that support the company's retail and outdoor recreation operations. They focus on ensuring the security of sensitive data through proactive cybersecurity measures, while also enhancing system performance and reliability. This team collaborates across various departments to implement innovative technology solutions, ensuring seamless service delivery for both employees and customers.

Information Technology and Cybersecurity

The Marketing and Branding team at REI is responsible for crafting and executing strategies that promote the REI brand and enhance customer engagement. This diverse team collaborates on campaigns, digital merchandising, and creative content, ensuring that the brand resonates with outdoor enthusiasts while reflecting REI’s commitment to community and sustainability. Their efforts drive brand awareness, attract talent, and foster a connection with customers across multiple platforms.

Marketing and Branding

The Human Resources and Employee Services team at REI is responsible for attracting, developing, and retaining top talent while fostering a positive workplace culture. They manage payroll, recruitment, employee engagement programs, and diversity initiatives, ensuring that REI’s workforce is supported and aligned with the company's values and mission. This team plays a critical role in enhancing employee experience and driving organizational success.

Human Resources and Employee Services

The Finance and Accounting team at REI is responsible for managing financial reporting, budgeting, and forecasting to ensure the company's fiscal health. They oversee financial transactions, maintain accurate accounting records, and analyze cost structures to support strategic decision-making. This team plays a crucial role in optimizing inventory and margin management while ensuring compliance with financial regulations and policies.

REI

Org chart

Board & advisors

Teams

Sales and Customer Service

Leadership Team

Information Technology and Cybersecurity

Marketing and Branding

Human Resources and Employee Services

Finance and Accounting

Offices

REI

Org chart

Board & advisors

Teams

Sales and Customer Service

Leadership Team

Information Technology and Cybersecurity

Marketing and Branding

Human Resources and Employee Services

Finance and Accounting

Offices

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