Erica Baker

Erica Baker is an experienced professional in media and digital content strategy, currently serving as an External Account Specialist at Menasha Corporation since February 2024. Prior roles include Digital Content Strategist, Digital Content Specialist, and Brand Administrator at iBeAuthentic from November 2021 to October 2023. Erica has also worked as a Promotion Producer at WPEC-TV CBS12 News between March 2020 and October 2021, and as both Editor In Chief and Multimedia Journalist for The Pointer at UWSP from December 2016 to May 2019. Additional experience includes leadership as Promotions Director at UWSP SPTV, Media Director at Camp Menominee, and Bank Teller at Peninsula Federal Credit Union. Erica Baker earned a Bachelor's degree in Communication and Media Studies from the University of Wisconsin-Stevens Point in 2019.