Altaï Group | B Corp
Yohan Michel is an accomplished marketing professional with extensive experience in various leadership roles across multiple companies. Currently serving as Chief Marketing Officer at Groupe Altaï since February 2024, Yohan previously held the position of Directeur Marketing et E-commerce at Alltricks.com from December 2016 to January 2024, managing marketing, communication, and e-commerce initiatives. Prior to that, Yohan was Chief Marketing Officer at WEEZEVENT and held major marketing roles at Vestiaire Collective, where responsibilities included international digital marketing and performance optimization. Yohan’s career began with a range of roles including co-founder of RIDEKULTURE and experience in customer acquisition at Direct Energie. Yohan holds a Master’s degree in Marketing from SKEMA Business School.
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Altaï Group | B Corp
For over 40 years, Altaï France and its brands Atalante, 66°Nord, Altaï Travel has proudly designed and organized outdoor trips across the world by foot, bike, or kayak. Our dedicated teams aim to inspire travelers to break free from the ordinary, engage in extraordinary experiences, explore beyond their comfort zone, and discover natural wonders and people while limiting our impact on the environment Altaï Group is also a company with a mission: “traveling to connect with nature and people”. This mission guides all of the Group's strategic decisions and our daily actions to achieve three goals: limit our impact on the environment, create sustainable and shared value, and develop the well-being and local economy of communities and populations. In October 2024, Altaï France becomes a Certified B Corporation !