Severine Buffard

Severine Buffard is a seasoned marketing professional with extensive experience in the hospitality and retail sectors. Currently serving as the Directrice Marketing for Altarea Commerce et Nouvelles Activités since May 2019, Buffard leads marketing strategies for new ventures including Altarea Energies Renouvelables and Altarea Data Center, with a focus on customer experience and operational excellence. Previous roles include Directrice Générale Adjointe at Centaurus Hospitality Management, overseeing hotel development and operations, and VP Marketing for Pullman Europe at AccorHotels, where responsibility included a comprehensive marketing plan for 28 hotels across 8 countries. Buffard's career began with various positions at Accor, culminating in the development of a policy for young graduates. Educational credentials include a Master's in Marketing and Communication from emlyon business school, a Master's in Tourism and Hospitality Management from the University of Paris I: Panthéon-Sorbonne, and ongoing studies in Digital Marketing at ESCP Business School.