altavia.hrg
James Campbell is an experienced Executive Creative Director with over 25 years in the retail marketing industry. Currently leading the Create and Craft teams at Altavia UK since July 2024, James focuses on blending innovation with strategy to create impactful consumer campaigns. Prior to this role, James served as Executive Creative Director at altavia.HRG (UK) Ltd from December 1998 to July 2024, where responsibilities included overseeing award-winning creative output and fostering strong relationships among brands, retailers, and clients. Earlier roles included Senior Creative positions at Boxer Creative and WAA Chosen, where James contributed to significant brand work and agency growth. James holds a degree from the University of Staffordshire, obtained between 1985 and 1989.
altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.