altavia.hrg
Krupa Patel is an experienced professional in the events and staffing industry, currently serving as the Activations Director and Staffing Specialist at We Are Events Staff Global since March 2022. Patel's extensive background includes roles such as Brand Ambassador at multiple organizations, including iD STAFFING, HRG (UK) Ltd, CPM UK Limited, and MASH Marketing Ltd from June 2012 to August 2024. Additional experience as a Film and TV Extra at Mad Dog Casting and a Sales Executive at THG Sports further highlights a diverse skill set. Patel began a career in staffing as a Staffing Specialist at Search For Staff UK and has a solid educational foundation with a Diploma in Childcare & Education from Croydon College.
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altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.