altavia.hrg
Melanie Wills has extensive experience in marketing and communications, currently serving at altavia.uk since 2021. Previously, Melanie worked as a Marketing Consultant from September 2020 to February 2021, and held the position of Head of Marketing at Nimlok Limited from April 2016 to August 2020, where responsibilities included strategic planning and managing a skilled marketing and sales team. Prior roles include UK Communications Manager at Fujifilm UK Ltd, Commercial Manager at Paper & Cloth, Group PR and Marketing Manager at THE RICHARDSONS GROUP LIMITED, Account Manager at Iceberg Marketing, and Senior Account Executive at Carlson Marketing.
altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.