altavia.hrg
Sarah Fraser is an experienced account director currently serving at altavia.uk since July 2023. With an extensive background in account management, Sarah has held positions at HH Global and Williams Lea Tag as a Senior Account Manager, where responsibilities included overseeing project briefs from start to completion and managing client relationships. Prior roles include Account Manager at HRG (UK) Ltd, and various management positions at WOW Creative Design Ltd, Purple Media Ltd, Mint Wear Ltd, and Airflow Streamlines Plc, showcasing a diverse skill set in client management, project oversight, and business development. Educational qualifications include an NVQ in Business Administration and Management, as well as a background in accounting from Intec Business College.
altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.