Elisa Rocchi serves as the Development General Director at Altavia Italia since March 2020, where responsibilities include formulating development strategies, managing the commercial pipeline, overseeing project management for various omnichannel communication initiatives, and leading a new business team. Prior experience includes roles as a Freelance Marketing Consultant, Vice President, CEO, Director, and Media Planner at CANALI & C. SRL from 2007 to 2019, where notable achievements encompassed implementing business strategies, managing client marketing plans, and enhancing omnichannel project development. Elisa Rocchi also held positions as a Communication Manager at UnipolRental S.p.A and a Communication Expert at IFOA, focusing on corporate communication and event organization. Academic qualifications include a degree from Università degli Studi di Modena e Reggio Emilia and a background in Liceo Scientifico and Law studies.