Ana Alonso Herrera

Ana Alonso Herrera has over seven years of experience in business development and marketing, currently serving as Directora Desarrollo de Negocio Online y BI at Grupo Alter since January 2016. In this role, Ana is responsible for the Gabinete de Presidencia, focusing on strategy formulation and new business line development within the group. Previous experience includes consulting for BNP Paribas, where Ana developed a scoring model for predicting SME default risks, and working as a Junior Account Executive at Grupo Sim Marketing, managing marketing campaigns and events for notable brands. Ana holds a Master in European Business from ESCP Business School and a Bachelor of Business Administration from McGill University, along with a degree in Business Administration from Universidad Pontificia Comillas.