Alteris Group
Laura Hoeft is an experienced project manager with a strong background in account management and marketing across various industries. Currently serving as a Senior Project Manager at Alteris Group since September 2019, Laura previously held the position of Account Supervisor at The JRT Agency from June 2011 to August 2019, managing B2B and B2C marketing initiatives for notable clients such as Consumers Energy and FIAT Chrysler Automobiles. Prior experience includes roles at SMZ Advertising as an Account Supervisor and Account Executive, focusing on client service for major clients like Flagstar Bank and the Detroit Red Wings. Laura began their career with internships at BBDO Worldwide and J.R. Thompson Company, gaining valuable insights into traffic management and customer relations. Laura holds a Bachelor of Arts in Advertising from Michigan State University, obtained in 2006.
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Alteris Group
Alteris Group is a company of collaborators who partner with our clients to analyze and address their most pressing issues. Our learning, marketing and digital capabilities are deeply integrated, and the resulting cross-pollination brings exclusive insight leading to sound, effective solutions. Our expansive insight helps our clients navigate in a rapidly changing business environment. It also helps us to create and build nontraditional tools to improve operations and increase sales and profits for our clients.