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Erica Bonilla

Store Manager at Alternative Apparel

Erica Bonilla has extensive experience in retail management, customer service, and merchandising, currently serving as a Store Manager at Alternative Apparel since August 2015. Responsibilities include supervising daily operations, managing staff recruitment and training, evaluating employee performance, and tracking inventory and sales. Prior roles include Key Holder and Sales Associate, where Erica demonstrated strong operational and customer service skills. Previous experience includes roles at Threadflip as a Merchandising Operations Associate and at Polk A Dot Consignment, where responsibilities encompassed web development and visual merchandising. Erica holds a Bachelor of Science in Apparel Design and Merchandising from San Francisco State University, complemented by a Minor in Communication Studies and an Associate of Arts degree in Communication Studies from Cabrillo College.

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