Alto Music
Mike Rock has extensive experience in the music retail industry, currently serving as Online Content and Special Projects at Alto Music since August 2021. Prior to this role, Mike Rock was employed at Sam Ash Music from January 1979 to March 2020, where Mike held various positions including Retail Senior Chain-wide Senior Buyer of Secondary Market SKUs and Specialist. Additionally, Mike Rock served as Senior Buyer at Sam Ash Music Stores from April 2018 to January 2020. Mike Rock holds an Associate of Arts degree in Music from Queens College, Aaron Copland School of Music.
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Alto Music
OUR STORY Jon Haber, Owner of Alto Music, started as an employee of the original Alto Music in 1981 arranging displays and sweeping floors. Jon took over the company in 1989 and has expanded Alto Music into 3 full line locations and a pro audio showroom in NYC. Jon has spent his entire working career in the music retail business and remains an active songwriter and recording musician to this day. Music is in his blood. TODAY Alto Music is one of the top 10 biggest music retailers in the United States and has taken online its store's award winning formula of an awesome selection, low prices and incredible customer service. Alto Music recently caught the attention of American Express and has been featured in a nationwide campaign highlighting Jon and Alto Music. Alto's success has been built on its team of talented people, many of whom have been here well over a decade. OUR AWARDS 2010: Best Sales Staff of 2012, Best Multi Store Dealer of 2012, Best Customer Service of 2012, Best Guitar & Bass Retailer of 2012, Best Amplifier Retailer of 2012, Best Sound Reinforcement Retailer of 2012, Best Recording-Related Product Retailer of 2012 *Music & Sound Retailer Magazine 2011: Best Sales Staff of 2012, Best Multi Store Dealer of 2012, Best Customer Service of 2012, Best Guitar & Bass Retailer of 2012, Best Amplifier Retailer of 2012, Best Sound Reinforcement Retailer of 2012, Best Recording-Related Product Retailer of 2012 *Music & Sound Retailer Magazine 2012: Best Sales Staff of 2012, Best Multi Store Dealer of 2012, Best Customer Service of 2012, Best Guitar & Bass Retailer of 2012, Best Amplifier Retailer of 2012, Best Sound Reinforcement Retailer of 2012, Best Recording-Related Product Retailer of 2012 *Music & Sound Retailer Magazine