Ralph Diaz

Chief Commercial Officer at Alton Lane

Ralph Diaz has extensive experience in retail operations and business development. Ralph has held various leadership roles in companies such as Alton Lane, 1Avalanche, SERVPRO of La Mirada/South Whittier, Snap Inc., and Oakley.

At Alton Lane, they served as the Chief Commercial Officer, responsible for the commercial strategy and profitability of the business, including leading expansion into the wholesale market and managing showroom teams.

Prior to that, Ralph worked at 1Avalanche as a Business Development professional, where they focused on helping clients build and improve their retail programs.

Ralph also owned and led a Servpro franchise at SERVPRO of La Mirada/South Whittier, overseeing commercial and marketing activities in the restoration business.

Ralph worked at Snap Inc. as the Head of Retail, where they played a key role in developing and executing retail initiatives and store activities, primarily focusing on general store operations and staff management.

Additionally, Ralph held various retail leadership roles at Oakley, including the position of Global Director of Retail Operations. In this role, they were responsible for the development and execution of corporate initiatives and in-store activities across the company's global store network. Ralph also managed inventory control, asset protection, repairs and maintenance, and other retail operational standards and best practices.

Overall, Ralph is a seasoned professional with a strong background in retail operations, business development, and strategic leadership.

Ralph Diaz took selected courses towards a degree in Business Management at Fullerton College. However, the start and end years of their educational journey have not been specified.

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Timeline

  • Chief Commercial Officer

    January, 2020 - present

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